
What makes
Hoskin’s book more than a very radical and comprehensive look at the world of
haute couture, and its impact on the rest of us, is the fact that she can be
enthralled by the collection of a sophisticated designer at the same time that
she shows herself to be a revolutionary socialist who has absorbed the best
that Marxism and feminism have to offer on this question and can argue
persuasively that nothing short of a battle for socialism can right these
wrongs.
To better
arm her readers for that struggle, she explains Marxist concepts like commodity
fetishism, alienation, ideology, use-value, surplus value, and the reserve army
of labor, and interweaves the history of garment production from the beginning
of the factory system to today. In short, she effectively answers her own
question, “But what does Karl Marx have to do with Karl Lagerfeld?”
The fashion
industry, Hoskin’s argues, “lays out in sharp relief all the ins and outs of
capitalism—the drive for profit and its resulting exploitation, the power that
comes from owning society’s means of production,” and its use of ideology to
assert that “there is no alternative.” Fashion, like all art forms in
capitalist society, is highly contradictory. Individual artists can create work
that inspires dreams of a different kind of society, while, at the same time,
the art system that abides that rebellion actually hides capitalism’s
inherently destructive mode of functioning and its vulnerability to overthrow
by the majority. Relentlessly examining the fashion world in its material
context and refusing to let the endless contradictions resolve, Hoskins argues,
is the kind of practice that makes historical agency, and ultimately
liberation, possible.
Liberation
from our own alienation, retail therapy, credit card debt, and body image
issues, Hoskins explains, can only be won collectively and in solidarity with
garment workers acting in their interest worldwide. While boycotts and consumer
campaigns that accompanied the civil rights movement or farm worker organizing
contributed to the morale and mobilization of many, there is no “ethical”
fashion purchase that will materially reduce the evils of the fashion industry
under capitalism.
No company
that produces garments, no matter what their public relations or green-washing
campaigns assert, can stay in business in this system unless it wins the costs
of production war with its competitors. And these wars are carried out in the
context of powerful militarized nation states negotiating trade rules in the
interests of the ruling rich.
In the
1970s, the U.S. , Europe , and Canada set self-serving quotas and tariffs
under the auspices of the Multi Fibre Arrangement (MFA ), an agreement whose terms
determined where it was viable to produce garments and where it was not.
Globally, countries like Bangladesh that were too poor to diversify
their industry suddenly lost $7.3 billion a year. Others, like South Korea , were set up for profit-making.
Still other locations, like Saipan , part of the U.S. Commonwealth, became a giant compound
housing tens of thousands of young, female, Chinese workers.
In 2005,
the MFA ended, and within a few years, Saipan ’s industry vanished, and the young
women without the means to return to China became the base of Saipan ’s sex tourism industry. This
volatility is endemic to an industry that due to competition overproduces in
nearly unimaginable numbers and survives on the creation of false need.
After 2008,
when the ending of the MFA coincided with the global capitalist economic crisis and
production slowed, 10 million workers in China , a third of the 30 million textile
and garment workers, lost their jobs. The figure in India was one million, and in Cambodia 20 percent of that workforce. The
overwhelming majority of these workers were women under the age of 40 years
working in frequently deadly conditions like the Rana Plaza , where over a thousand women lost
their lives last year in a building collapse and where sexual abuse is rampant.
To keep a
penny ahead of the competition, the industry carries out “global scanning,”
ready to move a room full of sewing machines in an instant, leaving chaos and
women forced into further degradation or exploitation. Hoskins demonstrates, as
well, that any claim by any name in the industry that they were unaware of any
of these conditions is simply impossible.
Particularly
effective is Hoskin’s depiction of the special environmental destruction of the
cotton, textile, and garment industries. She describes the Aral Sea , once a home to 24 species of fish
and families dependent on them, today a diseased salt-rock desert plagued by
winds blowing carcinogenic pesticide dust into villages. The sea was drained to
irrigate Uzbekistan ’s 1.47 million hectares of cotton,
as well as those in Turkmenistan , grown in unsustainable ways to
feed the insatiable cheap for-profit garment industry.
All this
human suffering and violence to the planet contributes to profit making only by
the creation of false needs, resulting in the production of 80 million tons of
textiles and “throwaway” garments that could clothe the world many, many times
over if distributed based on need. Yet, of course, they are not, since fashion
is a trend-based industry that relies on selling billions of short-life units
every season at maximum profit.
The United Kingdom , she tells us, deposits 4 million
tons of textiles in landfills each year. According to Hoskins, annually turning
80 million tons of textiles into short use garments every year requires 1074
billion kilowatt hours of electricity, 132 million tons of coal, up to 9
trillion liters of water, and an incalculable amount of pesticide, dye, and
metallic fasteners. For every kilogram of textiles produced, an average of 10
kg of chemicals are used.
Hoskins
concludes, “This spells disaster for the environment and led Marx to describe
capital as having a vampiric relationship with nature, ‘a living death
maintained by sucking the blood from the world.’”
While not
denying the impact on nature of the current setup, the green fashion book “Eco
Chic,” Hoskins tells us, urges women to “buy less, spend more,” i.e., choose
more expensive but better-made clothes. As comforting as this might be to those
who can afford haute couture, the author, explains, high priced garments with
designer labels are made in the same polluting factories as cheaper garments.
There is no
buying strategy that can subvert the laws of production and profit making under
capitalism. Rather, Hoskins says, the labor movement, because of the strategic
place of workers in the whole rotten setup, is the critical element in the
journey towards a just society where human needs, which dovetail with
environmental health, come first. She may be able to convince your friends and
coworkers as well.
> The above article was written by Christine Marie, and is reprinted from Socialist Action newspaper.
No comments:
Post a Comment