Who would have thought that Colin
Kaepernick’s simple act of kneeling during the National Anthem
would continue to be an important topic in national politics two
years later?
Kaepernick’s attempt to bring attention to the problem
of police violence shook not only the sports world, but the whole
country; the reactions have been deeply polarized. He has been joined
by athletes all over the country who want to express their solidarity
with Black victims of police violence. Not only do professional
athletes continue to follow his example, but high school football
players were kicked
off the team and a teacher
was transfered for the protest.
On the other hand, Kaepernick’s
silent and symbolic protest resulted in him not being signed to play
football last season. There is also Donald Trump, who has made a
national issue out of the actions of a football player: "Wouldn’t
you want to see one of those NFL owners, when someone disrespects our
flag, to say, ’Get that son of a b---- off the field right now’?"
Trump asked at a rally. He also tweeted: "The issue of kneeling
has nothing to do with race. It is about respect for our Country,
Flag and National Anthem. NFL must respect this!"
The next event in the kneeling saga
is unfolding before our eyes. Nike began an ad campaign starring
Kaepernick, which says "Believe in something. Even if it means
sacrificing everything." To some degree, this is fitting for
Kaepernick, who has been excluded from the NFL due to his political
position and became the subject of ire from the president of the
United States.
The reaction to this ad campaign
demonstrates the depth of racial hatred in the U.S. Hundreds of
bigots are recording themselves cutting off the Nike swoosh symbol
and burning Nike products. By Tuesday morning, over 30,000 people had
tweeted under the hashtag #NikeBoycott.
The following was retweeted 16,000
times: “First the @NFL forces me to choose between my favorite
sport and my country. I chose country. Then @Nike forces me to choose
between my favorite shoes and my country. Since when did the American
Flag and the National Anthem become offensive?”
This level of racial hatred is
indicative of the Trump era, with an empowered right-wing
increasingly open about their bigotry and increasingly willing to
take actions. We can see this in the increase
in hate crimes and the 2017 neo-Nazi Unite the Right march
that killed Heather Heyer.
But the violence that Kaepernick is
protesting is institutional. In 2017, the police killed 987
people in the U.S. Police killings of unarmed people,
disproportionately Black men, have continually gone unpunished, even
when they are recorded on tape. Some of these police murders bring
about massive mobilizations, but most of the time, they are ignored
or forgotten. Kaepernick’s silent protest seeks to bring attention
to the constant violence that the police inflict on the Black
community.
Taking a knee has cost Kaepernick
his football career. Using this fact as the central message of his ad
campaign, Nike unleashed a mass right-wing boycott of the company.
The ability of white supremacist sentiments to organize and mobilize
is on full display.
Given this reaction to the Nike ad,
some may come to the conclusion that Nike is the uniform of the
resistance, the uniform of Black Lives Matter, and that it is on the
side of Black and Brown people gunned down by the police.
It’s not.
While feeling disgusted by right
wingers who burn Nike logos, which they see as symbols of the Black
Lives Matter movement, we need to talk about just what Nike is.
Nike is one of the US’s most
boycotted companies, not because they stand up for Black Lives but
because of their use of semi-slave labor in sweatshops both abroad
and in the U.S. Throughout the 90’s, Nike was one of the main
target of mobilizations, and direct actions, many organized by United
Students Against Sweatshops (USAS). Although Nike promised to clean
up their act, these mobilizations never entirely went away. Just last
year USAS called for a national
day of mobilizations against Nike claiming that Nike engages
in union busting, wage theft, and verbal abuse, and operates
over-heated factories. Nike also refused to be monitored by the
Workers Rights Consortium and was given a score of 36 out of 100 in
Fashion Revolution’s 2017 Fashion Transparency Index, for not
making public any information about its environmental and labor
practices.
Furthermore, we are in the midst of
one of the country’s
largest prison strikes, which demands the abolition of
prison slavery: the practice by corporations of making massive
profits by paying inmates far below the minimum wage, or sometimes no
wage at all. Nike is a well known participant in prison labor, along
with other major corporations such as Starbucks, Victoria’s Secret,
AT&T, Target, and many others. (Here
is a list of 50 companies that have used or currently use prison
labor.)
Nike also has an annual “Law
Enforcement Appreciation Day” during National Police Week, when law
enforcement officers get discounted Nikes. In 2015, this sparked
protest and another boycott, with hashtags #BoycottNike and
#DontDoIt. Nike stuck to their guns, issuing
a statement that said, “Nike has held discount days in its
stores for first responders, including law enforcement and the
military, since 9/11.”
That’s why Nike is not the
uniform of the resistance to police violence. It does not stand for
the rights or dignity of people of color but rather for mass
exploitation, whose most disgusting and blatant manifestation is
prison labor. On one day Nike is providing discounts for police
officers and touting the "services" cops provide to
Americans. On another day, they are using Kaepernick’s face to
advertise to a new generation of activists against police violence.
In both instances, Nike is selling sneakers made by prison and
sweatshop labor.
Although police protect private
property, individual capitalist organizations know a publicity stunt
when they see it. Nike exploits Black and Brown people in their
sweatshops and in prisons, yet is now featuring an athlete who says
Black Lives Matter? Nike is betting on making more money off of the
supporters of Kaepernick than racists. But if you support Kaepernick,
if you support Black lives, let’s take the streets, instead of
buying Nikes.
>> The article above was written by Tatiana Cozzarelli, and is reprinted from Left Voice.
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